Armstrong takes first BRC LIVE Media Trophy nomination(May 13, 2013)
Jon Armstrong became the first finalist selected for the brand new BRC LIVE Media Trophy in association with Prodrive on the Pirelli Richard Burns Foundation Rally, the opening round of the 2013 British Rally Championship.
The 18 year old Fiesta R2 driver from Northern Ireland, along with his co-driver Martin Brady, had impressed the judges with their commitment to this new trophy and the pre-event PR and marketing coverage they achieved, handling much of the promotion themselves rather than a PR agent.
Jon Armstrong in action on the Pirelli Richard Burns Foundation Rally
Having had a difficult first morning in the Kielder Forest stages, he was informed that he had won the first finalist position live on air by trophy judge, Neil Cloughley at the first interview point for BRC LIVE by SRG, after the event’s first three stages.
The pair seemed over the moon to have won the opportunity to go before the Media Trophy judging panel at the Prodrive HQ in Banbury at the end of the season. The news came as a sweetener to what was a difficult weekend and proved that any registered BRC competitor has the opportunity to compete on an equal basis.
The prize for the winner of this trophy is a much-sought-after opportunity to test a works specification Prodrive built Mini John Cooper Works S2000 rally car at the company’s Warwickshire test facility.
BRC competitors had been tasked with generating PR about themselves, their teams and the championship, resulting in the BRC Media office receiving more marketing and PR information than ever from competitors and their PR representatives.
The next round of the BRC is the Jim Clark Rally on May 31st to June 1st and the crews will be tasked with gathering as much local newspaper and local radio interview coverage about their first round experiences and their hopes for the next round. The driver and team seen by the judges to have achieved the most coverage up to May 30th will be selected as the next finalist to face the judges at Prodrive later this year.
A over joyed Jon said: "After a really tough first loop at the Pirelli Rally we got the news that we are the first nomination for the BRC live Media Trophy, it was a really good boast as I had totally forgot about the Trophy when the rally had started. I am really looking forward to the final now, its very exciting and a good reward for our efforts!"